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EcoReality
EcoReality is a company dedicated to supporting and educating people as they find ways to live a sustainable lifestyle.
Duration
12 Weeks
Role
UX Designer
UX Researcher
UI Designer
Team
5 UX Designers
Tools
Figma
Miro
Trello
Zoom
Overview
A group of 5 UX designers, including myself were tasked with creating a company. We used Figjam to create an affinity diagram to brainstorm the direction we would like to take on our business. After some group discussion, we landed on the same page and we decided to create a company that focuses on finding solutions for people to live more sustainably.
Branding & Style Guide
As a team, we brainstormed the styling of the website and agreed that a clean and minimalistic look would be the best fit for our company’s theme. We wanted our website and products to be accessible to all so we decided to use the font, Karla because it is legible and it looks clean. Our colors are a reflection in earthy tones to reflect our commitment to the environment.
Wireframes & Sketching
The team used Crazy 8's brainstorming tool to sketch and wireframe some ideas for the layout of our website. We voted on the layouts that best served the company website. We discussed the pages that we wanted to include on the website, we wanted to create a page that highlighted our future projects.
Take a look at the prototype!
This is the finalized prototype for EcoReality. This website has interactions that assist you in the navigation of the webpage. We also created a high-fidelity mockup of a mobile version of the EcoReality company website. The products that were designed for the company can be seen on the product page. Click here to check out Better Bites!
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